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Innovation in Women’s Sports
Lisbon, Portugal
22 May 2025
As the UEFA Women’s Champions League Final lights up Lisbon on May 24, the world is watching women’s football like never before.
This event is your chance to connect with the key players driving innovation and investment in the future of the sport.

Don’t just witness history—be part of shaping what’s next.
UEFA Womens Champions League Final
Join the biggest gathering of innovators, athletes, investors, and industry leaders driving the next wave of progress in women’s sports.
Discover how technology, entrepreneurship, and health science are revolutionizing women’s physical activity and athletic performance.
About the Event
Why Attend?
  • Gain insights from top industry experts and athletes.
  • Network with investors, startups, and sports professionals.
  • Explore groundbreaking sports tech and business models.
  • Attend live startup pitches.
For Startups
Opportunities for sports startups (especially female-led) to showcase their innovations, connect with investors, and scale their businesses.
For Sports Organizations
Insights into data-driven performance, new business models, and best practices to enhance operations.
For Investors, Sponsors & Brands
Exclusive opportunities to engage with a fast-growing market and support the future of women’s sports.
The Future of Women’s Sports: Trends & Opportunities
Wearable Tech & Performance Analytics
The Business of Women’s Sports: Investment & Growth
Athlete Wellbeing: 
Mental Health & Nutrition
Lisbon, Portugal
22 May 2025
Event Agenda
Agenda Innovations in Women's Sports

Timing 

Theme

Speakers

Format

14.00-14.30

Registration

Networking



14.30-14.40

Opening Keynote: “The Future of Women’s Sports: A New Era of Innovation and Investment”

Elena Lipilina, Head of Innovation in Women’s Sports, Pulsar.vc

Pulsar Women Sport presentations (1-3 slides) and thanks for sponsors

14.40-15.05

Discussion:

Tech Revolution in Women’s Sports: From Data to Performance, How Technology is Transforming Women’s Sports 

Lucy Mills,

Helene Guilliome Pabis (WildAI)


15.05-15.15

Pitch: Talent Alert



3 mins+Q&A

15.15-15.40

Discussion: Health, Science and Athlete Well-Being: Beyond the Game: Mental Health, Nutrition and Injury Prevention for Women 

Isabell Sarah Karmel RHEON Labs,

Dunja Stokan 



15.40-15.50

Pitch: LunaApp


3 mins+Q&A

15.50-16.20

Investing in Women’s Sports: From Grassroots to Global Impact: Success Stories

Paul Dreisbach (online)

Lolo Merinero (with translation)


10 mins+5 Q&A

16.20-16.40

Pitch: EpicPlays


Tiago Costa EpicPlays


3 mins+Q&A

16.40-17.00

Lightning Talks: 

New Business Models of Developing Women’s Sports: Isabel Cabrejas, Ambassador X


New Media Models for Developing Women’s Sports: HerSport

 


7 mins+Q&A

17.00-17.30

Panel Discussion: Entrepreneurship and Startups in Women’s Sports Game-Changers: Women Founders, Technology and Business Models Disrupting the Women's Sports Industry

Pedro da Costa (Apex Capital), 


Victoire Cogevina Reynal (Mercury13), 


Kiri Madhani (DAZN), Luisa Baltazar (HER Venture Hub), moderated by Carolin Lanfer (adidas)


17.30-17.40

Pitch Fan Engagement: Breshna.io

Mariam Nusrat

Online 3 mins+Q&A

17.40.-17.45

Closing remarks and call to action

Elena Lipilina, Head of Innovation in Women’s Sports, Pulsar.vc





17.45-18.30

Networking 



Our lineup includes women’s sports experts and athletes, sports tech trailblazers, ecosystem builders and investors.
Meet the Experts
Senior Commercial Partnerships Manager at DAZN
Kiri Madhani
Co-Founder & Co-CEO, Mercury13
Victoire Cogevina Reynal
Founding partner, Apex Capital
Pedro da Costa
Founder & CEO, HER Venture Hub
Luisa Baltazar
Director Corporate Ventures - Sustainability, Adidas
Carolin Lanfer
World Sevens Football
David Woessner
Lolo Merinero
Women's Football Strategist, Impact Consultant, Founder, Advisor
Paul Dreisbach
Senior manager, Skylight Consulting
KAN KURIHARA
Founder + CEO Wild.AI
Helene Guilliome Pabis
CSO at RHEON Labs
Isabell Sarah Karmel
Elite Performance S&C and Football Coach
Dunja Stokan
Founder and CEO Pulsar
Pavel
korolev
Head of Innovation in Women’s Sports, Pulsar
Elena Lipilina
Founder & Chief Catalyst - Ready Sport Global (READY)
Lucy
Mills
Pulsar invests in technology companies and provides venture and acceleration services in more than 20 countries.
Since 2009, it has supported hundreds of entrepreneurs and investors to grow global technology leaders.
Pulsar operates across all Europe, North and South America, Japan, South-East Asia, Gulf countries and more.
15
years of international VC 
experience
10+
successful exits 
or ROI
60+
Investments in startups from 
the USA, Europe, Latam and Asia
100+
mentors, experts and advisors

€100M
committed to our deals by syndicates 
and partners (VC, BA, FO)
1,000+
founders completed our programs 
and received investment
About Pulsar
Join us and be part of the movement transforming women's sports.
Secure Your Spot